As a Cincinnati Video Production Company, we are thrilled to see the positive effects of video production and video marketing being proven through surveys of companies.
In a recent survey conducted by the Web Video Marketing Council, in conjuction with ReelSEO and Flimp Media, 350 B2B marketing, agency and management professionals report that 96% of B2B companies are actively using video marketing with 73% confirming that video has positively impacted marketing results. The companies surveyed were actively using video in their marketing strategy either to promote their services or products, to generate leads and visibility. Hearing that 96% are using video with such a high success rate is certainly encouraging, but honestly we aren’t surprised!
Here are some of the highlights from this recent survey, which was conducted in Q3 of 2015.
96% of B2B respondents are engaged in video content marketing
73% confirm that video has positively impacted marketing results
41% of those surveyed plan to increase spending on video marketing
83% are using video content for website marketing
50% are using video content for email marketing
75% are optimizing video content for SEO
Source: 73% of B2B Marketers Say Video Positively Impacts ROI http://www.reelseo.com/b2b-marketers-video-roi/#ixzz3rmUqzHF1
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Video marketing has been a growing vehicle for B2B advertising as well as B2C companies. A surprising 32% of those who were surveyed reported that video marketing was something new that they have tried within the last 2 years. This just proves that more and more companies are jumping on board and video content will continue to prove itself invaluable in the coming years.