On set for a Non-Profit Video Production

Posted On November 4, 2015 By braden jobson In Articles, Behind the Scenes, Video Projects /

This October, Cinevita Films spent a few weeks working with a local church by the name of Crossroads. We produced several dozen videos that were being used in a financial campaign to raise money to help the city of Cincinnati Ohio as well as struggling cities around the world. This series of videos included musical videos, teaching videos, testimony videos, interview videos, etc. We were honored to be a part of this video production and to see the change that will happen in our own city of Cincinnati as a result of this campaign.

Measuring the Analytics of Quality

Posted On September 29, 2015 By braden jobson In Articles, Video Projects /

Corporate Capabilities Video | MARSH Open Innovation from Cinevita Films on Vimeo.

Our team recently created a video for an agency who had been pitching for a $20 million chunk of business. They had been pitching for months without success. They were spending thousands of dollars flying their team to the potential clients offices trying desperately to communicate their vision. On a last ditch attempt, they contracted with Cinevita Films to produce a short video promoting their company and capabilities. They used this video in their next sales meeting and were able to have the confidence to close that $20 million dollar piece of business. What do you think their ROI was on that video?

On set for a Non Profit Promotional Video

Posted On September 25, 2015 By braden jobson In Articles /

In September we were hired to shoot a promotional video for a Non Profit Organization based in Grand Rapids, Michigan. While Cinevita Films primarily offers video production services in Cincinnati Ohio, we frequently travel the country and world to work on a variety of projects with a variety of companies. Video has a unique power to communicate your brand and vision to potential customers, and the same holds true with non profits. Wether you are looking to spread the word about your organization or increase donations to your cause, video has a unique ability to effectively communicate your visions and create actionable results.

Connecting with your Customers through Video

Posted On July 29, 2015 By braden jobson In Articles /

Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.

Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.

Retail Grocery TV Commercial | Cincinnati Video Production

Posted On December 10, 2013 By braden jobson In Video Projects /

Cinevita Films was honored to be selected to shoot and edit over 25 TV commercials for this national Giant in the Retail grocery market. These tv commercials had a wide media buy and was part of the largest advertising campaigns in the history of advertising. Even though this project was relatively straight forward and simple, it did come with its own set of unique challenges, as every video project does. On that note, video production tends to be about 50% problem solving. For this project we were given the challenge of following a shopper from one store to the other to document her experience and the amount of money she spent. This series of television commercials, all shot in Cincinnati Ohio, proved to be a unique experience.

First Person Perspective | College Marketing

Posted On October 2, 2013 By braden jobson In Video Projects /

First Person Perspective Video | College Marketing from Cinevita Films on Vimeo.

We were contracted to produce an video showing the experience of a college student. We wanted to go a step beyond and produce something that would really stand out in the crowd of college marketing. We decided to build a rig that would put the camera at eye level, which would allow us to capture a first person perspective of the hero student and their daily activities. While we may have looked completely ridiculous as we were filming, running around with a helmet camera, but in the end we and the client were pleased with the results.

Slow Motion Video Production

Posted On September 29, 2013 By braden jobson In Articles, Video Projects /

Cedarville Varsity Athletics from Cinevita Films on Vimeo.

Art is continually evolving. The art of filmaking is evolving faster than it ever has before, almost to the point of being difficult to keep up. We continually strive to keep up with the technological advances, as well as industry trends and the needs of our clients. One of the ways we have done this recently is by investing into a high speed camera.

Athletic Promotional Video | Cincinnati Video Production

Posted On September 29, 2013 By braden jobson In Video Projects /

Slow Motion | Video Production Company Cincinnati from Cinevita Films on Vimeo.

A high speed promotional video for a university athletic team. We used a variety of high frame rates to create a dramatic slow motion video.

University Promotional Video

Posted On April 29, 2013 By braden jobson In Articles, Video Projects /

University Promotional Video | Cedarville University from Cinevita Films on Vimeo.

One of the areas that we have specialized in is College and University promotional videos. This high specific niche comes with its own set of challenges that we have work through in the past decade in order to produce some of the top work in this field. Video has the power to connect with you audience in a way that nothing else can. But first you must identify your audience and learn how to best connect with them. Millennial want to here an authentic story, and not something overly produced or scripted. For this reason, we approach this project primarily using what are called man-on-the-street interviews. This authentic approach allows for the audience to be more immersed as they are hearing real stories that are unscripted and unprepared. Had this video been scripted with a voice over narrating the story, immediately you loose believability and the audience starts to drift.

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