College Department Promotional Video

Posted On December 7, 2015 By braden jobson In Articles /

Cedarville Nursing Department from Cinevita Films on Vimeo.

The above example is from a series of college department promotional videos we produced for a University in Ohio. Video marketing is crucial for college and universities, and its a very specific niche of video marketing. Cinevita Films is a Cincinnati Video Production company with nearly a decade of experience producing video marketing for colleges and universities. There are a wide variety of different video marketing concepts and strategies that come from a decade of experience producing college and university marketing videos.

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How to choose a Video Production Company

Posted On November 30, 2015 By braden jobson In Articles /

It seems these days anyone feels they are a video professional since their iPhone can shoot video and they can then upload said video to youtube or Facebook. But simply creating a video does not equal creating an effective and engaging video. Here are Cinevita Films as a Cincinnati Video Production Company, we are dedicated to producing videos that are visually striking, emotionally engaging and strategically effective for the companies we serve. What does that mean? In our opinion, those are the 3 key ingredients to a quality video for your company. Let me break that down:

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Why is video an effective means of advertising?

Posted On November 17, 2015 By braden jobson In Articles /

A lot of companies have yet to realize the value and impact of a video for their company. Video production is increasingly becoming essential for all companies. When a prospective client or potential customer visits your website, they want to engage in video. We often hear that viewers are 60% more likely to purchase or commit to a product or service after watching a video.

Now why is that? I believe its because video is the most emotional medium of advertising. Let’s face it, we are all emotional buyers. Doesn’t matter if that’s a car purchase or hiring a contractor for our home, we make buying decisions based on our emotions. Your company website may be your best frontline offense in your marketing strategy, however there is zero emotion involved in your website marketing if it simply comprised of text and graphics.

Motion Graphics | Cincinnati Video Production

Posted On November 11, 2015 By braden jobson In Articles, Video Projects /

For some projects, Motion Graphics or Animation are a better avenue for communicating your companies capabilities and vision. Motion graphics and explainer videos are able to be polished to the point of perfection and often compressed to a much shorter time length than live action videos typically can be. We use a variety of illustration and styles, from number oriented motion graphics to character driven animations. We work with industry leading illustrators and animators to produce top notch motion graphics videos and are proud to bring this level of quality to our clients.

Customer Testimonial Videos | Cincinnati Ohio

Posted On November 10, 2015 By braden jobson In Articles /

A customer testimonial video is an extremely powerful and authentic method for promoting your company. We live in an era of ‘user reviews’. Whenever we are looking to purchase a new product we tend to do extensive research to read reviews of previous owners. The same can be said when we are researching a new company to do business with or to purchase a product from. We want to hear from past customers or users as to their experience, and customer testimonial videos are perhaps the best way to do this. When you are able to capture a customer on camera, the viewer is able to see their expressions as they are giving this testimony, which helps sell whether or not this customer truly believes in this product and company.

Cincinnati Video Production Aerial Video

Posted On November 6, 2015 By braden jobson In Articles /

There are few ways to really bring your video project to the next level than through aerial video and photography. Fluid, dynamic, sweeping shots over your building, campus, or facility and extremely compelling, particularly when the aerial camera is in the hands of both a skilled pilot and a director of photography with a creative eye. There are a lot of video production companies out there offering aerial video and photography, but from what we have noticed, most are operated only by pilots, who often don’t have the creative eye required for compelling framing and an understanding of cinematic motion. At Cinevita Films, our aerial cameras are operated by a skilled pilot with extensive training and a complete understanding of the laws and FAA guidelines, but also by a director of photography who will be able to get the most compelling shots possible. While we are shooting aerial video for your video production project, we can also shoot high resolution RAW still images for use in your print marketing. Our aerial cameras are outfitted for both aerial video production and aerial photography. If you would like to discuss the possibility of adding aerial video and photography to your marketing, don’t hesitate to contact us.

On set for a Non-Profit Video Production

Posted On November 4, 2015 By braden jobson In Articles, Behind the Scenes, Video Projects /

This October, Cinevita Films spent a few weeks working with a local church by the name of Crossroads. We produced several dozen videos that were being used in a financial campaign to raise money to help the city of Cincinnati Ohio as well as struggling cities around the world. This series of videos included musical videos, teaching videos, testimony videos, interview videos, etc. We were honored to be a part of this video production and to see the change that will happen in our own city of Cincinnati as a result of this campaign.

Measuring the Analytics of Quality

Posted On September 29, 2015 By braden jobson In Articles, Video Projects /

Corporate Capabilities Video | MARSH Open Innovation from Cinevita Films on Vimeo.

Our team recently created a video for an agency who had been pitching for a $20 million chunk of business. They had been pitching for months without success. They were spending thousands of dollars flying their team to the potential clients offices trying desperately to communicate their vision. On a last ditch attempt, they contracted with Cinevita Films to produce a short video promoting their company and capabilities. They used this video in their next sales meeting and were able to have the confidence to close that $20 million dollar piece of business. What do you think their ROI was on that video?

On set for a Non Profit Promotional Video

Posted On September 25, 2015 By braden jobson In Articles /

In September we were hired to shoot a promotional video for a Non Profit Organization based in Grand Rapids, Michigan. While Cinevita Films primarily offers video production services in Cincinnati Ohio, we frequently travel the country and world to work on a variety of projects with a variety of companies. Video has a unique power to communicate your brand and vision to potential customers, and the same holds true with non profits. Wether you are looking to spread the word about your organization or increase donations to your cause, video has a unique ability to effectively communicate your visions and create actionable results.

Connecting with your Customers through Video

Posted On July 29, 2015 By braden jobson In Articles /

Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.

Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.

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