The above example is from a series of college department promotional videos we produced for a University in Ohio. Video marketing is crucial for college and universities, and its a very specific niche of video marketing. Cinevita Films is a Cincinnati Video Production company with nearly a decade of experience producing video marketing for colleges and universities. There are a wide variety of different video marketing concepts and strategies that come from a decade of experience producing college and university marketing videos.
Here are a few of the types of videos we have found successful.
A Flagship video is your primary video that you show in your college marketing presentations, mail in your information packets, blast email, and host on the homepage of your website. This is your main video that showcases the college or the university as a whole.
Department videos are promotional videos that promote each individual department within the college or university and describes the different major and minors available within the department as well as the facilities, faculty, and offerings within each department.
Alumni Outcome Videos
Students and Parents are ever increasingly becoming concerned with the return on investment from the steep rising cost associated with higher education. Hearing from a recent alumni from a department that a potential student is interested in is a great way to set them at ease. Incoming students want to know that there will be a quality job waiting for them as a result of attending this program.
Varsity Athletics Videos
Nothing brings students together more than varsity athletics. These videos are great marketing videos as well because incoming students want to know they are joining a community with well established a respected varsity teams.
Student Life Videos
One of the top selling points for major Universities is the life beyond the academics. Students want a fun environment where they can build relationships and participate in organizations. Any event or organization recap or promotional videos are also great marketing videos.
The landscape of video advertising is rapidly changing, but thankfully it is changing for the good with regards to college and university promotional videos. There are so many new and developing avenues for using these videos to target the specific demographic of potential student, such as Facebook video advertising and Instagram video advertising.
Cinevita Films is a Cincinnati Video Production company with extensive experience in College and University marketing videos. If you are looking to have college promotional videos produced, don’t hesitate to contact us.