One of the aspects of video production that we enjoy the most is working closely with various companies and learning what makes them unique and how to promote those differences. This project was particularly fun to capture as we were working with a local steel fabricator and seeing how they shape steel from its raw form into something that we might take for granted in every day life. After meeting with the CEO and Marketing Director, it was clear that their main focus in their business was their people. The CEO told us that what gets him out of bed each day is his commitment to the people that work at his company. This became the motivation for the entire project. We wanted to show the craftsmanship that goes into each of these projects and to feature individuals who have dedicated their lives to this art and to this company.