College Department Promotional Video

Cedarville Nursing Department from Cinevita Films on Vimeo.

The above example is from a series of college department promotional videos we produced for a University in Ohio. Video marketing is crucial for college and universities, and its a very specific niche of video marketing. Cinevita Films is a Cincinnati Video Production company with nearly a decade of experience producing video marketing for colleges and universities. There are a wide variety of different video marketing concepts and strategies that come from a decade of experience producing college and university marketing videos.

How to choose a Video Production Company

It seems these days anyone feels they are a video professional since their iPhone can shoot video and they can then upload said video to youtube or Facebook. But simply creating a video does not equal creating an effective and engaging video. Here are Cinevita Films as a Cincinnati Video Production Company, we are dedicated to producing videos that are visually striking, emotionally engaging and strategically effective for the companies we serve. What does that mean? In our opinion, those are the 3 key ingredients to a quality video for your company. Let me break that down:

96% of B2B Companies use Video Content Marketing

Cincinnati Manufactoring Commercial Video Production from Cinevita Films on Vimeo.

As a Cincinnati Video Production Company, we are thrilled to see the positive effects of video production and video marketing being proven through surveys of companies.

In a recent survey conducted by the Web Video Marketing Council, in conjuction with ReelSEO and Flimp Media, 350 B2B marketing, agency and management professionals report that 96% of B2B companies are actively using video marketing with 73% confirming that video has positively impacted marketing results. The companies surveyed were actively using video in their marketing strategy either to promote their services or products, to generate leads and visibility. Hearing that 96% are using video with such a high success rate is certainly encouraging, but honestly we aren’t surprised!

Measuring results with Video Analytics

Video analytics is one of many tools in the arsenal of video marketing. When you work with Cinevita Films, as Cincinnati Video Company, we don’t simply create a video for your and send you blindly on your way. We work with you to develop a marketing strategy and give you insights on best practices and use for your newly create marketing video. I’ve watched far to often a company will work tirelessly on a video only to see it not being used properly and therefore generates no actionable results.

Analytics allow us to measure the success of a video marketing campaign and allows you to shift partway through a campaign to maximize and focus your efforts on what is truly working and reaching your customers. As we have discussed here before, don’t get caught up in the numbers of the analytics, simply allow them to guide you through your video marketing campaign. Don’t overlook one important aspect that can’t be meausured, and that’s how the quality of the video impacts the audience.

Cincinnati Video Production Aerial Video

There are few ways to really bring your video project to the next level than through aerial video and photography. Fluid, dynamic, sweeping shots over your building, campus, or facility and extremely compelling, particularly when the aerial camera is in the hands of both a skilled pilot and a director of photography with a creative eye. There are a lot of video production companies out there offering aerial video and photography, but from what we have noticed, most are operated only by pilots, who often don’t have the creative eye required for compelling framing and an understanding of cinematic motion. At Cinevita Films, our aerial cameras are operated by a skilled pilot with extensive training and a complete understanding of the laws and FAA guidelines, but also by a director of photography who will be able to get the most compelling shots possible. While we are shooting aerial video for your video production project, we can also shoot high resolution RAW still images for use in your print marketing. Our aerial cameras are outfitted for both aerial video production and aerial photography. If you would like to discuss the possibility of adding aerial video and photography to your marketing, don’t hesitate to contact us.

Slow Motion Video Production

Cedarville Varsity Athletics from Cinevita Films on Vimeo.

Art is continually evolving. The art of filmaking is evolving faster than it ever has before, almost to the point of being difficult to keep up. We continually strive to keep up with the technological advances, as well as industry trends and the needs of our clients. One of the ways we have done this recently is by investing into a high speed camera.