Video analytics is one of many tools in the arsenal of video marketing. When you work with Cinevita Films, as Cincinnati Video Company, we don’t simply create a video for your and send you blindly on your way. We work with you to develop a marketing strategy and give you insights on best practices and use for your newly create marketing video. I’ve watched far to often a company will work tirelessly on a video only to see it not being used properly and therefore generates no actionable results.

Analytics allow us to measure the success of a video marketing campaign and allows you to shift partway through a campaign to maximize and focus your efforts on what is truly working and reaching your customers. As we have discussed here before, don’t get caught up in the numbers of the analytics, simply allow them to guide you through your video marketing campaign. Don’t overlook one important aspect that can’t be meausured, and that’s how the quality of the video impacts the audience.