96% of B2B Companies use Video Content Marketing

Cincinnati Manufactoring Commercial Video Production from Cinevita Films on Vimeo.

As a Cincinnati Video Production Company, we are thrilled to see the positive effects of video production and video marketing being proven through surveys of companies.

In a recent survey conducted by the Web Video Marketing Council, in conjuction with ReelSEO and Flimp Media, 350 B2B marketing, agency and management professionals report that 96% of B2B companies are actively using video marketing with 73% confirming that video has positively impacted marketing results. The companies surveyed were actively using video in their marketing strategy either to promote their services or products, to generate leads and visibility. Hearing that 96% are using video with such a high success rate is certainly encouraging, but honestly we aren’t surprised!

Customer Testimonial Videos | Cincinnati Ohio

A customer testimonial video is an extremely powerful and authentic method for promoting your company. We live in an era of ‘user reviews’. Whenever we are looking to purchase a new product we tend to do extensive research to read reviews of previous owners. The same can be said when we are researching a new company to do business with or to purchase a product from. We want to hear from past customers or users as to their experience, and customer testimonial videos are perhaps the best way to do this. When you are able to capture a customer on camera, the viewer is able to see their expressions as they are giving this testimony, which helps sell whether or not this customer truly believes in this product and company.

Connecting with your Customers through Video

Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.

Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.

2012 Demo Reel | Cincinnati Video Production

2012 Demo Reel | Cincinnati Video Production from Cinevita Films on Vimeo.

This year has definitely been a rollercoaster of a variety of different video projects. This year we have produced anything form hospital tv commercials to plastic surgery promotional videos to promotional videos for Universities. We had the honor of working on the pilot of ABC’s new drama “Nashville”. We traveled more than we have ever traveled before. Overall, we are very thrilled with how this year has gone and we know that we have been very blessed. This short demo reel is just a quick compilation of some of the different shoots that we have done.

Coffee House Promotional Video

In January, we had the pleasure of shooting a promotional video for Stoney Creek Roasters. Taylor (the owner) wanted a quick video that he could place on the homepage of his website. So, one Sunday, when the store was closed, we came in, set up lights and just started rolling. We brought in some friends to drink the coffee Taylor made so it wouldn’t go to waste, and I’m pretty sure we all had too much by the end of the shoot…