Cedarville Varsity Athletics from Cinevita Films on Vimeo.
Art is continually evolving. The art of filmaking is evolving faster than it ever has before, almost to the point of being difficult to keep up. We continually strive to keep up with the technological advances, as well as industry trends and the needs of our clients. One of the ways we have done this recently is by investing into a high speed camera.
University Promotional Video | Cedarville University from Cinevita Films on Vimeo.
One of the areas that we have specialized in is College and University promotional videos. This high specific niche comes with its own set of challenges that we have work through in the past decade in order to produce some of the top work in this field. Video has the power to connect with you audience in a way that nothing else can. But first you must identify your audience and learn how to best connect with them. Millennial want to here an authentic story, and not something overly produced or scripted. For this reason, we approach this project primarily using what are called man-on-the-street interviews. This authentic approach allows for the audience to be more immersed as they are hearing real stories that are unscripted and unprepared. Had this video been scripted with a voice over narrating the story, immediately you loose believability and the audience starts to drift.
ABC “Nashville” BTS with Kessler Crane from Cinevita Films on Vimeo.
I was honored to get a call from Kessler Crane to head down to Nashville to help Rodney Charters with a motion control shot for ABC’s new drama “Nashville”. Rodney Charters has DP’d the series “24”, “Dallas”, “Shameless”, “Charlie’s Angels” and much more, so it was a huge honor to get to work with him.
Featured on Kessler University
The Kessler Cineslider and Revolution Head is a very versatile system. Most people use this system for timelapses, but I’ve been using them mostly for live movements, and ever since I started using this motorized system, I never want to do any camera movements without it. Motorized movements are so much smoother and more precise than anything you can do by hand. Dolly shots have become way overused in the last few years, in my opinion, but what is very difficult is a subtle dolly. It amazes me how easy it is to create the perfect slow dolly move with this system.
In January, we had the pleasure of shooting a promotional video for Stoney Creek Roasters. Taylor (the owner) wanted a quick video that he could place on the homepage of his website. So, one Sunday, when the store was closed, we came in, set up lights and just started rolling. We brought in some friends to drink the coffee Taylor made so it wouldn’t go to waste, and I’m pretty sure we all had too much by the end of the shoot…
