Connecting with your Customers through Video

Posted On July 29, 2015 By braden jobson In Articles /  

Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.

Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.

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Retail Grocery TV Commercial | Cincinnati Video Production

Posted On December 10, 2013 By braden jobson In Video Projects /  

Cinevita Films was honored to be selected to shoot and edit over 25 TV commercials for this national Giant in the Retail grocery market. These tv commercials had a wide media buy and was part of the largest advertising campaigns in the history of advertising. Even though this project was relatively straight forward and simple, it did come with its own set of unique challenges, as every video project does. On that note, video production tends to be about 50% problem solving. For this project we were given the challenge of following a shopper from one store to the other to document her experience and the amount of money she spent. This series of television commercials, all shot in Cincinnati Ohio, proved to be a unique experience.

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Equipment Review | Video Production Company

Posted On October 24, 2012 By braden jobson In Video Projects /  6

Whenever I help out other people on shoots, it absolutely amazes me how much time is wasted. I will show up, and it may be 2 hours or more before we start to shoot anything. A large portion of that time is wasted messing around with getting gear setup. While, it does take time to prep gear, there are plenty of ways to make this process go faster so that you can get shooting faster. The biggest way is investing into gear that is portable, and quick to setup. Kessler Crane is our goto company for anything related to camera motion. The biggest reason is that it only takes 1 person to setup and operate their equipment, and while we always have several people on crew during shoots, the extra speed makes a big difference. A traditional dolly can take 45 minutes to an hour to setup (painful), I can have our Kessler dolly setup and ready to go in less than 2 minutes.

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Kickstarter Promotional Video

Posted On December 18, 2011 By braden jobson In Video Projects /  2

Recently we had the chance to collaborate with Sam Cowden and Zac Dixon from DC Productions to work on a promotional video for Dry Gourmet. Dry Gourmet is a start up company who has managed to come up with a pretty unique product. They are launching a dehydrated red wine for cooking for the 12 million recovering alcoholics in U.S. The only successful treatment for alcoholism is total abstinence, and that includes cooking wine. However, many recovering alcoholics are also foodies and enjoy cooking. This non-alcoholic cooking wine powder will allow them to indulge in continental cooking without the temptation that a bottle of wine would bring.

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