Connecting with your Customers through Video

Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.

Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.

Retail Grocery TV Commercial | Cincinnati Video Production

Cinevita Films was honored to be selected to shoot and edit over 25 TV commercials for this national Giant in the Retail grocery market. These tv commercials had a wide media buy and was part of the largest advertising campaigns in the history of advertising. Even though this project was relatively straight forward and simple, it did come with its own set of unique challenges, as every video project does. On that note, video production tends to be about 50% problem solving. For this project we were given the challenge of following a shopper from one store to the other to document her experience and the amount of money she spent. This series of television commercials, all shot in Cincinnati Ohio, proved to be a unique experience.

First Person Perspective | College Marketing

First Person Perspective Video | College Marketing from Cinevita Films on Vimeo.

We were contracted to produce an video showing the experience of a college student. We wanted to go a step beyond and produce something that would really stand out in the crowd of college marketing. We decided to build a rig that would put the camera at eye level, which would allow us to capture a first person perspective of the hero student and their daily activities. While we may have looked completely ridiculous as we were filming, running around with a helmet camera, but in the end we and the client were pleased with the results.

Coffee House Promotional Video

In January, we had the pleasure of shooting a promotional video for Stoney Creek Roasters. Taylor (the owner) wanted a quick video that he could place on the homepage of his website. So, one Sunday, when the store was closed, we came in, set up lights and just started rolling. We brought in some friends to drink the coffee Taylor made so it wouldn’t go to waste, and I’m pretty sure we all had too much by the end of the shoot…